Marketing
Rebranding – staying on track
by Laura Tetzlaff, Marketing Consultant.
I love rebranding companies. The process is an incredible balance of reflection, opportunity, objectivity, creativity, sensibility, and collaboration. So when given the occasion to lead Actors Unlimited Entertainment’s rebrand, I whole-heartedly embraced the challenge with a big smile and lots of energy.
Rebranding is not just about changing a logo and getting a new tag line. For AUE, it was about defining the company’s essence and communicating its evolution. After 20 years in the entertainment business, their [...]
Tags: creative development, logo design, marketing, rebranding, small business development, website design